Why this role, and where I think I'd be useful.
Memorial care is an unusual space for marketing — and that's what interests me.
The customer is usually going through a difficult period. The product is emotional rather than functional. Small mistakes in tone carry real weight. That's a context I respect and enjoy working in.
What drew me to GraveClean specifically is that the business looks thoughtfully built — the brand feels calm and consistent, the customer experience is well-structured, and the services, products and shop sit together with clear logic. That's rare in a small UK service business. I live in Thornbury, a short drive from your Stonehouse office, and I'm looking for exactly this kind of full-time, office-based marketing role locally.
What the role asks for, and where I've done that work.
Three things from my background that aren't strictly in the job description.
The role is well-scoped and I'm not looking to overpromise. But these might be quietly useful.
Production background for visual content
Before-and-after photography and short-form video is work I can do at a level above "basic photography skills" — I ran my own production business for three years. Stronger visual assets from the same number of technician visits, without the cost or logistics of a larger production crew.
Mixed service and e-commerce
GraveClean sells a high-trust emotional service and a growing shop of DIY products on the same Shopify store. Most marketing executives have done one or the other. I've done both — including a 100+ SKU rebrand at Produtech.
Process and systems thinking
I enjoy building routines that don't depend on one person. In a small team this matters — it means marketing keeps running when someone is ill or busy, and new hires can step in without everything being re-explained.
How I'd spend the first month — listening more than proposing.
Based only on what I've seen from the outside. Not a plan. A way of showing how I'd approach week one.
Other observations — B2B (funeral directors, councils, hospices), the content hub, how the shop supports lead generation — but those are conversations, not a to-do list. I'd rather listen first.